Distribution

Choosing your channel

Before you grind any channel, pick the one that fits your app, your audience, and you. Start here.

Growth hacking with no budget

How Dropbox, Gymshark, and Tinder grew to millions with $0 in ads, and the 3 levers you can steal this week.

From one viral clip to a video machine

Turn a few hits into a repeatable system: mine your winners, clone the angles, put paid fuel behind proven organic, and build a show people come back to.

Reddit: from karma to compounding

Turn a few good threads into an owned community, an AI-citation moat, and a tracked funnel that brings users in on autopilot.

Build-in-public, the compounding way

Turn a posting habit that's getting early traction into a self-reinforcing engine: mine your own winners, siphon bigger accounts' reach, and convert watchers into users.

Outreach that compounds

Turn a working cold-DM opener into a self-feeding pipeline: trigger on real-time signals, sequence across channels, and recycle every reply into testimonials and warm intros.

ASO that compounds: from listed to ranked

Turn a tidy store listing into a growth loop where paid search feeds organic keywords, custom pages match intent, and review velocity defends your rank.

Loop mechanics: from working referral to growth engine

Turn a referral loop that already converts into a compounding, fraud-proof engine by tuning the share moment, reward structure, and k-factor with real experiments.

SEO, the compounding way

Turn one winning page into a traffic engine: topical authority, AI citations, earned links, and a free-tool funnel that converts strangers into signups.

Lifecycle, leveled up

Turn a list that opens into a list that compounds: deliverability you defend, behavior-triggered flows that out-convert time-based ones, and loops that grow the list while you sleep.

Seeding to scale

Take a creator channel that's producing winners and compound it: recycle top organic into paid, build a self-replenishing creator pipeline, and never let the channel go cold.

Earned media that compounds

Turn one-off launches into a self-feeding engine where every release manufactures its own news and every mention becomes a permanent backlink and trust badge.